LG 27U731SA-W, 27"

Picture may differ from actual product, there can be accessories and parts not supplied with the actual product.
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ID: 1253628 Product code: 27U731SA-W
Can be ordered 11 units Availability: 14 days after order approval
Warranty: 2 years (Warranty for business entities 1 year)
391.35 €
Ready for dispatch
18.08.2025
starting from 5.99 €
Delivery options
  • Delivery by courier to the address
    Within 1-2 working days
    5.99 €
Main product parameters All parameters
  • Curved: Nav
  • Panel Type: IPS
  • Refresh rate: 60 Hz
  • Response time: 5ms
  • Contrast ratio: 1000:1
  • Brightness: 350cd/m2
  • Size: 27"
  • Resolution: 4K UHD 3840x2160
Description
We offer to buy LG 27" a monitor with 4K UHD 3840x2160 resolution.
  • IPS matrix for this monitor provides high colour correspondence parameters, superior picture contrast and good visibility from eventually all viewing angles.
  • The compatibility with the modern graphics cards and video players will be ensured by HDMI input.
  • 5ms fast response time makes this monitor perfectly suitable for enjoying computer games and dynamic films.
Display characteristics
AMD FreeSync : Nav
Curved : Nav
NVIDIA G-SYNC : Nav
Panel Type IPS

Teh monitor panel is the main feature of the visible part of the screen or the technology where the display of the colour dots (pixels) is implemented.

TN is the standard technology with average contract, brightness and colour compliance indices.

IPS is the matrix with high colour compliance and good response speed, therefore it is well suited for graphics tasks and photo editing. IPS matrix provide an excellent viewing angle maintaining the colours and contrast from almost any angle.

VA matrix ensures superior colour compliance, however, the response time of this matrix is lagging behind that of the IPS and TN; the viewing angle is somewhere between both these technologies.

The TN type monitor is fully sufficient for an average user. If you have more money available the VA or IPS can be chosen.

Refresh rate : 60 Hz
Touchscreen : NO
VESA DisplayHDR : Nav
Response time 5ms
The response time of the monitor screen determines how fast the monitor will display moving images (films, games, animations, etc.). The response time is measured in miliseconds. The less the response time the better the ability of the monitor to display moving images.
www.toppc.ee recommends to buy monitors with 5ms response time or lower.
Contrast ratio 1000:1

Ekrāna kontrasts nosaka attēla asumu. Tā ir atšķirība starp vistumšāko (pilnīgi melnu) un visgaišāko (pilnīgi baltu) pikseli. Jo lielāks kontrasts, jo skaidrāk salasāms teksts uz ekrāna, kontrasts arī nosaka, cik izteiksmīgas līnijas būs redzamas monitora attēlā.

Augsts kontrasts ir nozīmīgs faktors izvēloties monitoru biroja, vai mācību vajadzībām, kad lielākoties tiek strādāts ar tekstuālu informāciju.

Mājas vajadzībām svarīgāks izvēles rādītājs ir gaišums un attēla reakcijas laiks. Kontrastu labāk novērtēt tumšā istabā.
Lielākais LCD monitoru trūkums ir tas, ka samazinot attēla spilgtumu, kontrasts var pazust.

Brightness 350cd/m2

Monitora gaišums ir attēla redzamības rādītājs, kas nosaka, cik labi saskatāms ir attēls pie spēcīga ārējā apgaismojuma (saules gaisma, gaiša telpa, utt.). LCD monitoru gaišums tiek mērīts kandelās uz kvadrātmetru (Cd/m2).
Izvēloties monitoru jāņem vērā - jo lielāks gaišuma rādītājs, jo labāka attēla redzamība.

Ikdienas vajadzībām TopPC.ee iesaka iegādāties monitoru ar gaišumu, ne mazāku par 250 cd/m2.

Basic information
Application : Home & Office
Aspect ratio : 16:9
Color : White
Size 27"

The size of the monitor screen is measured in inches across the diagonal. The screen size must be proportionate to the resolution of the screen for achieving the maximum utilisation of the desktop and details of the image.

Mainly two forms of LCD monitors are available: with standard width and height proportion 4:3 or the widescreen proportion 16:9 or 16:10. A widescreen monitor is wider and its resolution is higher than that of the monitors with standard proportion.

The bigger the monitor size the higher resolution usually is supported. Possibilities to increase the resolution of the screen usually depend on the size and possibilities of the monitor and the type of the video card.

Resolution 4K UHD 3840x2160

The resolution of the monitor screen determines the number of colour dots (pixels) a monitor can display. It refers to the clarity of the text and images displayed on the screen. The higher the resolution the sharper the items look.

The applied resolution depends on the resolution supported by the monitor. LCD monitors, including the screens of laptop computers usually work best if their local resolution has been set. The setting of this resolution for the monitor is not mandatory, but usually it is recommended to set it for ensuring the highest possible sharpness of texts and images. The bigger the monitor size the higher resolution usually is supported.

Possibilities to increase the resolution of the screen usually depend on the size and possibilities of the monitor and the type of the video card.
• 19 inches screen (standard proportions): 1280x1024 pixels
• 20 inches screen (standard proportions): 1600x1200 pixels
• 22 inches screen (widescreen): 1680x1050 pixels
• 24 inches screen (widescreen): 1900x1200 pixels

Functionality
Flicker-free : Ir
Height adjustment : Nav
Pivot : Nav
Swivel : None
Tilt : YES
VESA wall mount : 100x100 mm
Ports and equipment
D-SUB Nav

D-SUB is the classic (analogous) monitor connection plug. This standard is gradually disappearing from the market giving the place to the higher quality HDMI or DisplayPort (digital) plugs.

If the resolution of the monitor is FullHD or below the average user will experience no problems with this connection. Those who want to achieve higher image quality and resolution should look for the monitor with the DisplayPort or HDMI connection slot.

DisplayPort Nav

DisplayPort is the digital connection for transmitting the image via a single wire at a high quality level. Contrary to the HDMI, this connection allows to connect several external monitors to the computer via a single connector.

Prior to buying the monitor with the DisplayPort you should verify whether your computer has the DisplayPort plug available!

DVI Nav

DVI is a digital standard and ensures high image quality, however, thanks to the big size of the plug and the inability of the standard to develop further due to a few technical restrictions this type of connection is gradually losing its popularity to modern HDMI and DisplayPort standards.

DVI is compatible with HDMI and transitions of both directions are available.

DVI is not compatible with DisplayPort, however, there are DualMode DisplayPort connectors which contains the HDMI/DVI signal, and in the relevant direction DisplayPort -> DVI can transmit an image.

If the monitor resolution exceeds 1920px in any direction a graphics card with the DVI-D Dual Link support and the relevant quality cable will be required.

Before buying a monitor you should verify whether your graphics card has the corresponding connection slot!

HDMI port 2

HDMI is the digital high quality image transmission standard that allows to connect the monitor to the computer via a thin cable by using an elegant small-size connector. HDMI is compatible with DVI if the relevant transition or cable is used.

Speakers Nav

Some monitors may have built-in speakers that quite often allow to give up external speakers thus freeing a space on the desk and saving money. The sound quality of built-in speakers is quite moderate and therefore we recommend to use this possibility just for infrequent needs.

For enjoying music, movies and games we recommend buying the corresponding quality and capacity speakers.

USB Hub : YES
USB-C Power Delivery : 65W
USB-C video input : 1
More detailed specification
Accessories included - Kabel HDMI Pilot
Aspect ratio - 16:9
Auto Pivot - No
Bluetooth - No
Brightness - 350 cd/m²
Color - White
Depth - 45.72 mm
Depth with stand - 210.82 mm
Description - Seamless flexibility for work and play Experience powerful flexibility with the LG Smart Monitor with webOS. A 27" 4K UHD screen, LG Smart Monitor reimagines how you work, watch, and play with builit-in seamless access to your favorite streaming and cloud gaming apps. Vivid Color with 4K UHD Resolution See the quick response and versatility of an IPS Display. With 4K UHD (3840 x 2160) resolution, LG's Smart Monitor IPS display features vibrant color and clarity at wide angles. Work through your projects with ease and efficiency. Seamless channel surfing with webOS With LG's webOS, enjoy easy access to streaming apps like Netflix, Prime Video, Disney+, YouTube, Apple TV, and 300+ free LG Channels. Get personalized recommendations, explore apps like Sports, Game, and LG Fitness, and easily control everything with a remote or touch. Home office without a PC webOS enables you to remotely access your PC and Cloud PC via Remote PC. This functionality lets you utilize various home office services, including video conferencing and cloud-based applications, all without a PC. Brightness Control Brightness Control detects light sources in your space and automatically adjusts the screen brightness for crisp and clear visuals, whether it's day or night. AI tools in webOS: Dynamic Tone Mapping Experience enhanced visuals in webOS with AI tools. Dynamic Tone Mapping adjusts brightness and contrast for optimal detail, so movies and games look amazing on screen. A Gorgeous Desktop Centerpiece Smart on the inside and smart looking on the outside with a 3-side, virtually frameless design with a sleek profile and flat stand that looks great on virtually any desktop. The screens tilt adjustment allows for viewing the screen the way you like it. Put More Ports to Work With a USB-C port easily connect, charge, transfer data, and deliver power (up to 65W) through a single cable, providing seamless support for your laptop and other devices simultaneously. There are also two HDMI and two USB ports for even more connection versatility. Mirror Your Devices: AirPlay 2 + Screen Share + Bluetooth Effortlessly share content from your smart device to our monitor with AirPlay 2 (for Apple devices), Screen Share (for Android devices). Connect instantly and enjoy a seamless viewing and audio experience on a larger screen with just a few taps. Customize Your Screen View with the Switch App The Switch app transforms your screen into a multitasking hub for work, gaming, and streaming. Effortlessly split the screen into up to 6 sections, customize display layouts, or launch video calls with a single hotkey. Navigate smart features with ease and switch seamlessly between your PC and the built-in webOS streaming platform, all with intuitive shortcuts. Quick Control Discover the convenience of Quick Control on the LG Smart Monitor, which provides easy access to menus through simple actions with a keyboard and mouse. It also enables seamless switching between PC and webOS using keyboard shortcuts. Versatile Connectivity With a USB Type-C, two HDMI (2.0) and two USB ports connect with confidence knowing your devices will be compatible with this display.
Designation - CE+WEEE
dimension depth - mm
dimension height - mm
dimension weight - g
dimension width - mm
Display surface - Matt
Dot pitch - 0.1554 mm
ean -
Energy class - F
Energy label - Pobierz
guarantee - 36
guarantee_type - external
Height - 373.38 mm
Height adjustment - No
Height with stand - 452.12 mm
I/O connectors - 1 x USB (Type C)
I/O connectors - 2 x HDMI
I/O connectors - 2 x USB 2.0
Matrix type - TFT IPS
Model - 27U731SA-W 
name - Monitor 27U731SA-W
Number of colors - 1,07 mld
Optional accessory -
Other features -
Power consumption - 26 W
producer - LG Electronics
Refresh rate - 60 Hz
Resolution - 3840 x 2160
Response time - 5 ms
Screen size (diag.) - 27"
Speakers built-in - No
Static contrast - 1 000:1
Touch screen - No
Transreflective technology - LED
vendpn - 27U731SA-W
VESA - 100 x 100
Viewing angle, horizontal - 178 °
Viewing angle, vertical - 178 °
Warranty -
Web camera - None
Weight - 4.54 kg
Weight with stand - 5.85 kg
Width - 612.14 mm
WiFi - No
391.35 €
LG 27U731SA-W, 27"
Intel technology provider Platinum 2020
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